UA-40293497-2

 

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CREATIVE ART DIRECTOR | DESIGNER

MOONCHILD INTERACTIVE STORYBOOK

CHALLENGE
How can parents of young children be invited in a playful way to seek more information about autism?

 

INSIGHT
The thought of autism affecting their own family is very scary and some parents refuse to dig deeper.

RATIONALE  
Autism is more common than you think and this year 1 in 88 children will be diagnosed with Autism. Early diagnosis of autism spectrum disorder can improve the lives of everyone affected.

EXECUTION
The app works based on kid’s attention. Toddler/young children’s eyes goes where their finger goes. The app collects “eye-tracking” data from a young children who interacts throughout the story. Once the story ends, parents are invited to find out more about the meaning of the obtained scores.

 

Note: This application is inspired by Ami Klin's studies about "eye-tracking" and does not suggest that the child suffers from autism, but it keeps data from the child's attention.

SPONSORED BY CARMAX PRINT

CHALLENGE
Increase South Florida sales among young audiences

INSIGHT
Young people spend most of their money  when they have starting a salary

RATIONALE  
People can save with Carmax and buy what they love the most

SCHOOLCRAFT DIGITAL

CHALLENGE
Pencils of Promise need to raise $1,000,000 to create 40 schools in Guatemala, Ghana and Laos to bring life-changing education to children living in poverty.

INSIGHT
People have things to do other than care about your cause.

 

RATIONALE  
People are willing to donate more if they have fun.

EXECUTION
Minecraft players create their "Perfect School" living in the Schoolcraft Gallery and share it with friends and relatives to get their support and get more resources.

COME FLY WITH ME FUNDRAISING CAMPAIGN

CHALLENGE
Fundraising campaign for The Wellness Community, 8th Annual Heart & Star Gala

 

INSIGHT
Philanthropists rather enjoy the dinner than be approached by a fundraiser.

RATIONALE  
Major charity donors like to be treated like normal people. A fundraising pitch over
dinner won't necessarily win them over the cause. A glamorous tone of bright lights
and good looks inspired by Frank Sinatra can set up the fulfillment of a memorable dinner experience.

TRACK MY BAG APP

CHALLENGE
Lost baggage is the ultimate travel nightmare

INSIGHT
People feel vulnerable when they lose their most precious belongings

RATIONALE  
People love to be in control of their belongings

 

ILLUSTRATION  •  PHOTOGRAPHY