ABOUT KARLA DE VITA
I am a creative, a mom and a wife. How do I do it? With passion, common sense, extreme organization and attention to detail. My multiple roles in life help me perceive the effectiveness of ideas from different perspectives. My goal is to bring ideas that lead to tangible benefits in the advertising field, but mostly in search of a better world.
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CREATIVE ART DIRECTOR | DESIGNER
MOONCHILD INTERACTIVE STORYBOOK
How can parents of young children be invited in a playful way to seek more information about autism?
The thought of autism affecting their own family is very scary and some parents refuse to dig deeper.
Autism is more common than you think and this year 1 in 88 children will be diagnosed with Autism. Early diagnosis of autism spectrum disorder can improve the lives of everyone affected.
The app works based on kid’s attention. Toddler/young children’s eyes goes where their finger goes. The app collects “eye-tracking” data from a young children who interacts throughout the story. Once the story ends, parents are invited to find out more about the meaning of the obtained scores.
Note: This application is inspired by Ami Klin's studies about "eye-tracking" and does not suggest that the child suffers from autism, but it keeps data from the child's attention.
SPONSORED BY CARMAX PRINT
Increase South Florida sales among young audiences
Young people spend most of their money when they have starting a salary
People can save with Carmax and buy what they love the most
Pencils of Promise need to raise $1,000,000 to create 40 schools in Guatemala, Ghana and Laos to bring life-changing education to children living in poverty.
People have things to do other than care about your cause.
People are willing to donate more if they have fun.
Minecraft players create their "Perfect School" living in the Schoolcraft Gallery and share it with friends and relatives to get their support and get more resources.
Schoolcraft game nest in the Minecraft Page.
Kids create their own fundraise page to get more resources.
The foundraised is linked to Stayclassy.org a platform used to raised funds, manage supporter's communication and measure results
Players invite friends and relatives to support their project to benefit the Pencils of Promise.
Supporters can interact with the Schoolcraft Fan Page Facebook Tab where a real time meter reflects the real life school building progress until finished.
Top Minecraft Players use Schoolcraft to spread the Pencils of Promise voice through their channels to engage the audience.
COME FLY WITH ME FUNDRAISING CAMPAIGN
Fundraising campaign for The Wellness Community, 8th Annual Heart & Star Gala
Philanthropists rather enjoy the dinner than be approached by a fundraiser.
Major charity donors like to be treated like normal people. A fundraising pitch over
dinner won't necessarily win them over the cause. A glamorous tone of bright lights
and good looks inspired by Frank Sinatra can set up the fulfillment of a memorable dinner experience.
TRACK MY BAG APP
Lost baggage is the ultimate travel nightmare
People feel vulnerable when they lose their most precious belongings
People love to be in control of their belongings
ILLUSTRATION • PHOTOGRAPHY